Search engine optimization - What is it?

SEO-promotion is a sequence of actions that get the website to the top of the search engine rankings. What exactly is SEO? You can find more information here

 SEO is a term that refers to the process of adjusting SEO (CEO) can be taken from the word Search Engine Optimization and means "search engine optimization". It refers to the process of adjusting an online resource to specific specifications and making it look suitable to be displayed at the top of the list in search engines whenever you type in a query.

How do contextual advertising and SEO optimization are related?

 The search engines Yandex and Google serve two purposes:

  •  Let users discover the information they require about any topic;
  •  Aid entrepreneurs in directing their traffic towards the website.

 Every business on the internet is determined to be at the top of the search engine results which increases the number of hits and draws in more customers. 

 You can climb at the very top of results of a search engine by:

  •  contextual advertising;
  •  SEO-optimization.

The two strategies complement each with each other, and their application is the most efficient in business promotion.

The SEO features

 SEO optimization refers to a range of options for technical optimization that can be designed to be adapted to the most popular demands of the targeted group, i.e. prospective clients. In response to the demands of the users, the optimised website is positioned in the top of the results for searches.

 SEO is not results in a short time. The effect of SEO is usually visible after a couple of months. The demands of ranking and optimization are constantly evolving. It is essential to keep track of changes regularly and then adjust the web resource in line with them.

 Contextual advertising is a way to advertise

 This kind of advertisement is paid advertisements that automatically get the top positions in the search results, ahead of SEO-optimized websites. A crucial point to note is that some users prefer natural results on websites more than ads. Context is simple to differentiate because it's labeled "advertising."

 Paid ads, as opposed to SEO provide immediate results. But both methods work equally well. Contextual advertising is the fastest method of advertising while optimization takes a long time. However, the benefit SEO has over SEO is that it's a cheaper than contextual.

 What is SEO? How do you make SEO work?

 SEO promotion consists of the following methods:

  1. technical tasks: implementing non-content-related algorithms on the website that improve the ranking of the site in results of a search;
  2. Site adaptation: making content more relevant and understandable with the aid in the form of plugins (Wix, WordPress, Joomla) and by adding keywords
  3. External optimization: actions that take place outside of the site promoted such as the creation of backlinks that improve rankings.

 Verify websites using search engines prior to their publication

 Search engines evaluate websites in three phases:

  •  discovering crawling;
  •  Indexing of issuances;
  •  search and position.


 Search engines are equipped with algorithms that identify new Internet resources, review for content and monitor the changes and updates.


 At this point the search engine reviews the contents of the site for uniqueness, information content and the ability to meet user demands. If all these requirements are met the website is registered and saved inside the databases system.

 A resource is not indexed because of:

  •   plagiarism;
  •  poor-quality content and spam
  •  lack of external links
  •  the inability, due to a reason, to read the page.
  •  Rating

 Search engines utilize more than 200 rank signals. The most popular ones are:

  • credibility, reputation of the reputation, authority of the resource;
  • loading speed;
  • convenience for mobile devices;

 Keywords are included on the page, as well as the tag for title.

What is the CEO's role?

 SEO-related promotion for a site is comprised of three steps:

  • Installing analysis systems on the Analytics resource from Google. They aid in estimating the amount of pages viewed as well as the amount of minutes spent at the website and the frequency of visits to the website, and keywords.
  • Audit of the website for broken links duplicate pages and content slow loading and incorrect display of pages across different gadgets and web browsers.
  •  Assessment of competitor's sites.

 Sorting and collection of semantic data based on the results of the most important queries: identification of the kind of website as well as the type of tags, and the content of contextual advertisements.

 Internal optimization: creating material that is keyword-rich and is SEO-compliant Correcting inappropriate content and writing Title as well as Description metatags, with keywords, relinking the structural elements within the source. External adaptation: study of links that are in other resources, creating new links, ensuring the indexing of these links.

 SEO marketing is a powerful instrument to increase a website's position and stand out from millions of competition. It's a lucrative investment in the field of business development.